A few years ago, I worked with a CEO of a global manufacturing firm as he struggled to restructure his company, get it on a solid financial footing and regain his customer’s confidence. He was new to the position, having been hired to point the company in a new direction and take corrective measures [...]
Monthly Archives: March 2009
Talk about a resignation letter…
March 26, 2009 – 1:39 am
I know the PR counsel to AIG, and I wonder if he saw this one coming? And I wonder if this resignation letter, by Jake DeSantis, an executive vice president of AIG’s financial products unit, will at all change the debate over these contractual retention bonuses.
In many companies, not just the financial services industry, [...]
PR As A Business Consultancy
March 19, 2009 – 1:33 am
My colleague Ephraim Cohen shared with me a piece he wrote last year for the Public Relations Strategist that I found to be compelling and, frankly, darned accurate. If you’re a PR professional, tune in. Having spent a little time in some board rooms over the years, including my stint on the management committee of [...]
“Haven’t you heard, there’s a recession?”
March 2, 2009 – 11:31 am
“Haven’t you heard, there’s a recession?”
That question was posed to me by a colleague at a large, multi-national PR firm when I shared with him my plans to launch Crosswind.
What better time to bring new thinking to the media world and a new approach to client services than during these tumultuous times? Businesses in every [...]